SuidChain in Action

SUIDChain™ is a Brazilian digital product identity platform, developed specifically to connect and organize information about artisanal, natural, and bioeconomy products.

Through SUID, SUIDPass, and SUID Intelligence, the platform gathers data on origin, territory, materials, authorship, production, processes, evidence, and market presence, creating a unique digital identity for each product.

"SUIDChain in Action" shows how this technology is applied to real products, brands, producers, artisans, and operations.

Here, you’ll see firsthand how information about origin, production know-how, raw materials, artisanal processes, bioeconomy supply chains, and commercial evidence can be transformed into structured, accessible, and verifiable data.

From the creation of SUID to searching via SUIDPass, each application demonstrates how artisanal, natural, and bioeconomy products can enhance their transparency, traceability, proof of origin, promotion of identity, and readiness for new markets.

SUIDChain also compiles market data and indicators that help brands, producers, organizations, and production ecosystems better understand the trajectory and commercial potential of their products.

More than just tracking a product, SUIDChain helps connect origin, identity, evidence, and market, preserving the context that makes each product unique.

Origin. Evidence. Digital Identity. Market.

See SUIDChain in action in the real world.

Maison Charlô: A Real-World Application of SuidChain

Maison Charlô was the first operation used to develop, test, and validate SUIDChain™ on actual products, linking digital identity, origin, materials, production, evidence, and market data into a single journey.

Through the use of SUID, SUIDPass, public consultation, the Declaration of Conformity, and SUID Intelligence, information that was previously scattered is now organized in a structured, accessible, and verifiable manner.

The application is used in real-world commercial operations, with products sold in Brazil and international markets. The information structured by SUIDChain already supports the presentation of products on marketplaces, in commercial processes, and during international business meetings, bringing together evidence of origin, product characteristics, compliance, market presence, and operational history.

This case demonstrates, in practice, how digital identity can track a product and link its origin, compliance, commercial evidence, and readiness for new markets.

Check out Maison Charlô's SUIDPASS
WORKSHIFT VALIDATED IN LIVE OPERATION

How Maison Charlô Integrates Products, Traceability, and Market Intelligence

Maison Charlô uses SuidChain to link products, origin, production, documentation, and commercial data into a single digital journey, organizing information that enhances traceability and generates insights into the trajectory and evolution of products in the market.

1. REAL PRODUCT

Maison Charlô products already on the market were used as the basis for designing a digital journey using real data from the catalog, production, and the market.

2. SUID — DIGITAL IDENTITY

Each product now has a unique digital identity, linking information such as brand, EAN, SKU, NCM/HS code, origin, and production.

3. SUIDPASS — PUBLIC CONSULTATION

Through the QR code, the physical product links to a public page containing structured information about its identity, origin, characteristics, and journey.

4. PRODUCT EVIDENCE

Data on materials, production, documents, batches, images, and other supporting documentation can be linked to the product’s digital identity.

5. SUID INTELLIGENCE

Data on the product and its commercial trajectory are organized to generate indicators and signals of progress, such as the Commercial Trajectory Signal.

6. REAL MARKETS

The journey connects products that are already part of actual commercial operations, allowing us to track their development and preparation for different markets.

HIGHLIGHTED INFORMATION

What Can Be Part of a Product's Digital Identity

With SuidChain, a product can consolidate structured information about its identity, origin, production, documentation, and commercial history into a single digital journey.

In the Maison Charlô case, the product’s digital identity organizes real-world data from the catalog, commercial identification, production, evidence, and market indicators, transforming scattered information into a clearer, verifiable, and accessible structure.

PRODUCT IDENTIFICATION

Maison Charlô products are structured using actual catalog data—such as name, brand, category, SKU, EAN, and NCM/HS Code—linking the product’s commercial identity to the SUID.

ORIGIN AND PRODUCTION

The journey records information on origin and production in Brazil, linking the product to the operation responsible for it and to the context in which it is developed and produced.

MATERIALS AND COMPOSITION

Product materials, components, and features are organized within the digital identity, allowing for a structured presentation of how each item is composed.

DOCUMENTS AND EVIDENCE

Photos, records, documents, and other tangible evidence of the operation can be linked to the product, thereby strengthening the consistency and verifiability of the information provided.

BATCHES AND TRACEABILITY

Products, lots, and SUIDs can be tracked over time, creating a history that links different units and stages of the product's journey.

MARKET AND SUID INTELLIGENCE

Data on Maison Charlô's business trajectory is organized to generate signals and indicators, such as market presence, business performance, and the Business Trajectory Signal.

FROM THE ACTUAL APPLICATION TO OTHER OPERATIONS

The same structure. Different products and supply chains

The pilot project at Maison Charlô demonstrates how SuidChain can organize information about actual products. The same approach can be adapted to different operations, levels of traceability, and market needs.

BRAND AND PRODUCT PORTFOLIO

Maison Charlô has a catalog featuring various categories, collections, and product codes. SuidChain helps organize each product’s identity by linking the brand, SKU, EAN, NCM/HS code, and other catalog data.

ORIGINAL AND HANDCRAFTED PRODUCTS

A significant portion of the portfolio consists of original, handcrafted pieces and processes that add value to the product. The digital identity allows for the recording of information about the production, techniques, materials, and characteristics of each item.

ORIGIN, SUPPLIERS, AND PRODUCTION PARTNERS

The operation connects different sources, suppliers, and production partners. SuidChain makes it possible to link this information to the product and document its production history.

TERRITORY, HANDICRAFTS, AND BIOECONOMY

With the expansion of the portfolio to include artisanal and locally sourced products—such as items produced by Brazilian communities and artisans—information about the region, the maker, materials, and techniques now becomes part of the product’s identity.

CATALOG, LOTS, AND COMMERCIAL OPERATIONS

Products, variants, lots, and commercial data can be linked over time, creating a structured history that connects the physical product, its record, and its evolution within the operation.

EXPORTS AND INTERNATIONAL MARKETS

For products sold outside Brazil, the process also gathers market data, commercial classification, international presence, and indicators that help track the product’s development and performance in different markets.

SUID IN THE REAL WORLD

See SUID applied to actual products and packaging

See how SUID can be incorporated into products, packaging, and labels, connecting the physical item to its digital journey through QR codes, structured data, and accessible evidence.
ACTUAL COMMERCIAL PRESENCE

From Digital Identity to a Presence in International Markets

The implementation of SuidChain at Maison Charlô is based on a real-world business operation, with products available across various sales channels and markets. This approach makes it possible to link the product’s digital identity to business data, evidence, documents, and indicators of market trends.

MARKETPLACES & CHANNELS

Maison Charlô is expanding its international presence through a multichannel strategy, with products available on platforms such as Amazon, eBay, Faire, Desertcart, Mercado Livre, Markato, and uBuy, as well as other relevant channels. This presence connects the brand to markets such as the United States, Germany, the United Kingdom, Canada, Mexico, Chile, the United Arab Emirates, Saudi Arabia, India, Hong Kong, Malaysia, and Singapore, strengthening distribution, international visibility, and the generation of real-world market data that feeds into SuidChain’s analytics.

50+ COUNTRIES REACHED

Maison Charlô has expanded into more than 50 countries and made over 15,000 deliveries, linking production and management in Brazil to an operational structure in the United States and a presence on multiple global marketplaces. This international track record provides experience, evidence, and real-world data on products, logistics, and the market, which strengthen the application of SuidChain in concrete business scenarios.

DECLARATION OF CONFORMITY

Declarations of conformity, certificates, and other documents can be linked to the SUID as evidence of the product’s lifecycle, consolidating technical, commercial, and documentary information into a single digital identity. This facilitates the organization, access, and presentation of the supporting documentation required by customers, marketplaces, partners, and various markets.

FREQUENTLY ASKED QUESTIONS

Understand SuidChain, SUID, and SUIDPass

Learn about the platform’s key concepts and how digital identity can connect physical products, traceability, evidence, and market information.

1. What is SuidChain?

SuidChain™ is a Brazilian digital product identity platform that organizes and connects information such as identification, origin, materials, production, evidence, traceability, and market data into a single digital journey.

2. What is a SUID?

SUID is the unique digital identifier associated with a product on SuidChain. It links commercial, production, and traceability information throughout the product’s lifecycle.

3. What is SUIDPass?

SUIDPass is the digital experience linked to the physical product. Through a QR code, it provides access to structured information about the product’s identity, origin, production, materials, evidence, and other data available for review.

4. What is the difference between SUID and SUIDPass?

The SUID is the product’s digital identity. The SUIDPass is the way to access and present this identity, typically through a QR code linked to the product’s digital journey.

5. How is the QR code linked to the product?

The QR code can be applied to packaging, labels, tags, or other product touchpoints. When scanned, it directs users to the digital experience linked to the corresponding SUID.

6. What information can be included in a SUID?

A SUID can collect data such as brand, SKU, EAN, NCM/HS Code, origin, production, materials, composition, lots, documents, images, evidence, and market information, depending on the operation's needs.

7. Does SuidChain replace a certification?

No. SuidChain does not replace certifications, audits, or documents issued by authorities or certification bodies. The platform can organize and link this evidence to the product’s digital identity.

8. Can SuidChain be used for handmade products?

Yes. Handcrafted products can use SuidChain to organize information such as authorship, region, techniques, materials, origin, and production processes, as well as other details related to their journey.

9. Can SuidChain be used by brands and companies?

Yes. Brands and companies can use SuidChain to establish digital product identities and organize catalog data, production information, batch data, records, and commercial information over time.

10. Can SuidChain support products intended for export?

Yes. SuidChain can support the organization of commercial data, origin, production, evidence, and information relevant to a product’s international journey. The platform does not replace regulatory or customs requirements, nor market-specific certifications.

11. What is SUID Intelligence?

SUID Intelligence is the intelligence layer of SuidChain that organizes and analyzes data related to a product's lifecycle to generate signals, indicators, and insights that help users understand its commercial and market evolution.

12. What is the Container Thermometer — Trade Route Indicator for Exports?

The Container Thermometer is an indicator developed by SUID Intelligence that aggregates signals regarding a product’s commercial trajectory to help visualize its level of readiness and progress toward international markets. It takes into account structured data on operations, commercial presence, product information, and other signals available on SuidChain. The indicator does not replace regulatory analysis, certifications, or each country’s export requirements, but serves as a guide to support decision-making and identify next steps in the international expansion process.

13. What are the SuidChain Intelligence Indicators?

SuidChain Intelligence Metrics transform structured data on the company, the product, and its business trajectory into insights that help you understand operational maturity, the strength of the evidence, and market readiness.

The analysis is organized into three complementary dimensions:


Company Rating: Evaluates aspects of operations and commercial capacity, such as operational history, business compliance, digital presence, marketing channels, marketplaces, sales, logistics, reputation, awards, partnerships, data governance, documentation, and production and commercial capacity.


Product Evidence: Verifies the consistency of product-related information, including SUID traceability, origin and production, declared materials, artisanal production, circularity, packaging, logistics, documentation, and preparation for export.


Market Readiness Compiles indicators related to the product’s commercial trajectory, such as active and potential markets, international pricing, valuation, commercial traction, repurchases, export history, and demand indicators.

The indicators are dynamic and intended as guidelines: they may evolve as new information, evidence, and market signals are incorporated into SuidChain. They do not constitute certification, a guarantee of market performance, or regulatory approval, but they provide a structured framework to support decision-making and identify opportunities for growth.

14. What Is “Market Evidence | Voice of the Consumer”?

Market Insights | Voice of the Consumer compiles signals derived from the product’s actual interaction with the market, such as reviews, comments, perceptions of quality, repeat purchases, feedback, market acceptance, and other records available through sales channels.

This information helps to supplement the product's digital identity with a layer of market insight, making it possible to track how it is received by consumers and retail channels over time.

On SuidChain, these signals can feed into SUID Intelligence, contributing to analyses of trade patterns, reputation, demand, and market readiness.

Important: The Voice of the Consumer provides insight into market perceptions and behavior. It does not constitute certification, an audit, or a guarantee of business performance.

If you'd like a more commercial version for a box set:

MARKET EVIDENCE

Customer Feedback

Reviews, comments, repeat purchases, perceptions of quality, and other real-world market signals help reveal how the product is received throughout its commercial journey. This data enriches the SUID and provides insights into reputation, demand, and market trends.